

Corporate Credibility
Metro Writers business biographies are all about credibility. Something of immense value to any business, credibility is hard to achieve – but when you have it, it brings both money and opportunities from your hard-won supporters. Business leaders who are recognised as credible players in their field gain respect and admiration from both colleagues and competitors. The key to this credibility comes down to how you are perceived – and with a business book, this perception is l


Books for Your Business
Corporate biographies can become part of the face of your business, so It’s important to make sure it looks good – and it should also be an interesting and informative read. Clients won’t be impressed by a cheaply-produced volume filled mostly with uninspiring photographs of your staff and premises – a mistake many businesses make when trying to cut costs on a valuable PR object like a book. What will make an impression on people is a beautiful, highly-detailed and thoroughly


The Business of Books
Ask yourself a question – if you had a book with your name and photo on the cover, what would that do for your career? Would it give you a higher status in the eyes of your peers and colleagues? Would it establish your reputation as an important individual in your industry, as the key person to talk to about your line of business? Would you become the person who gets new opportunities and invitations based on your publishing achievement? The person who is approached by the me


Written By
This month's issue of Oi Vietnam represents the first time the magazine has examined the literary sphere. Foreigners living in Vietnam are often mystified by local writing culture – there are almost no well-known Vietnamese writers who have found fame overseas. One of our writing bureau's intentions is to bring more literature across the language divide. This is also the first time we've been able to showcase Metro Writers in our sister publication. It's the official launch o