Metro Writers business biographies are all about credibility. Something of immense value to any business, credibility is hard to achieve – but when you have it, it brings both money and opportunities from your hard-won supporters. Business leaders who are recognised as credible players in their field gain respect and admiration from both colleagues and competitors. The key to this credibility comes down to how you are perceived – and with a business book, this perception is l

Ask yourself a question – if you had a book with your name and photo on the cover, what would that do for your career? Would it give you a higher status in the eyes of your peers and colleagues? Would it establish your reputation as an important individual in your industry, as the key person to talk to about your line of business? Would you become the person who gets new opportunities and invitations based on your publishing achievement? The person who is approached by the me